For Taxi Companies
Stop the
"where is my cab?" calls.
Take Fleet gives independent taxi companies the customer-facing tracking experience riders expect from Uber, without the marketplace cut. Dispatcher texts a link, customer watches the cab come. $99/month flat. You keep 100% of every fare.
No credit card required
The shift you're already running
"Where is my cab?"
Customers call every 5 minutes for an ETA you don't have.
"You said 10 minutes."
No tracking means every late cab triggers a complaint call.
"Should I take an Uber instead?"
Anxious customers leave for rideshare during the wait.
Modern tracking. Zero marketplace.
Curb, Flywheel, and Gett bring you riders in exchange for a percentage. Take Fleet does the opposite: it serves the customers you already have. The cab company you've built, the dispatcher you've trained, the drivers on your roster: Take Fleet adds a customer-facing tracking link without changing any of it. $99/month flat, 100% of every fare stays with you.
Of every fare stays with the cab company
Flat, the whole fleet, unlimited tracking links
Customers tap a text link, that's the entire experience
Taxi dispatcher questions
How do taxi dispatchers send customers a tracking link?
The dispatcher picks the assigned cab in the Take Fleet portal (by driver, by car, or by location), generates a tracking link, and texts it to the customer. The customer opens the link in any browser and sees the cab's driver, location, and ETA. The dispatcher's existing workflow (radio, phone, whatever booking system) stays the same; Take Fleet just adds the customer-facing tracking layer.
Is Take Fleet a marketplace like Uber or Curb?
No. Take Fleet does not match customers to drivers, does not take a cut of any ride, and does not handle payments. Your customers still call you, your dispatcher still picks the cab, your driver still gets paid by your existing setup. Take Fleet is a $99/month tracking-link layer on top of the operation you already run.
How does Take Fleet compare to Curb, Flywheel, or Gett for taxi companies?
Curb, Flywheel, and Gett are consumer marketplaces: they bring riders to you in exchange for a percentage of each ride. Take Fleet is the opposite: it serves the customers you already have. You pay $99 flat; you keep 100% of fares. Many independent taxi companies run both, using marketplaces for fill-in volume and Take Fleet to give their direct customers a modern tracking experience.
Does the customer need an app to track the taxi?
No. The link works in any web browser: Safari on iPhone, Chrome on Android, anything. App-install funnels lose 30 to 60% of users at the App Store step, and customers calling for a taxi are even less likely to install. Web-link delivery means the experience starts the instant the customer taps the SMS.
Can Take Fleet handle advance bookings and airport pickups?
Yes. Tracking links can be generated when a cab is assigned, including for advance bookings. When the cab is en route, the customer gets a link and can watch the ETA. This is especially useful for airport pickups where the customer is anxious to see if their cab is actually coming and whether to wait or call a backup.
What does Take Fleet cost for a small taxi company?
$99 per month flat for the dispatch portal, with unlimited tracking links and free driver accounts. Up to 15 active drivers on Starter. There are no per-ride fees, no commissions, and no payment processing fees, so you keep 100% of every fare. Larger fleets can request an Enterprise tier with higher driver limits.
How do taxi customers track their cab without installing an app?
The customer receives the tracking link via SMS from your dispatch. They tap the link and it opens in their phone's web browser: Safari on iPhone, Chrome on Android. The tracking page shows the cab's driver, vehicle, location on a map, and accurate Google Maps ETA. No app to install, no account to create, no password to remember.
Can I use Take Fleet for airport pickup tracking?
Airport pickups are one of the highest-value Take Fleet scenarios. The customer lands, gets a tracking link from your dispatch, and watches their cab approach the airport curb on a map. This stops the anxious 'should I take an Uber instead' decision that loses airport rides for traditional cab companies. Particularly useful at 1 AM redeye arrivals.
Does Take Fleet work for taxi advance bookings?
Yes. Tracking links are generated when a cab is assigned to a customer, which can happen at the moment of dispatch for an advance booking. When the cab is en route to the scheduled pickup, the customer gets the link and can watch the ETA. This is especially useful for early-morning rides where the customer wants to confirm the cab is actually coming before getting out of bed.
How does Take Fleet handle multiple cabs and multiple dispatchers?
Each cab company has one Take Fleet account with one company code. Multiple dispatchers can sign in to the same portal using the same code, and all drivers appear in a shared dispatcher view. The Starter plan supports up to 15 active drivers and any number of dispatchers, all sharing the same $99/month subscription.
Can my dispatcher use Take Fleet alongside our existing radio dispatch?
Yes. Take Fleet does not replace radio dispatch, phone dispatch, or any existing booking system. Dispatchers continue to assign cabs the way they always have; Take Fleet adds the customer-facing tracking link layer on top. The integration is essentially: assign the cab in your existing system, then generate a tracking link in the Take Fleet portal and text it to the customer.
Also serves
More on taxi dispatch
Blog
What is the cheapest taxi dispatch software in 2026?
Flat-rate vs per-vehicle vs marketplace pricing: what a 5-cab shop actually pays.
Blog
Why customers keep calling "where are you?"
The psychology of waiting and the cheapest fix.
Comparison
Take Fleet vs Curb
$99/month flat vs marketplace commissions per ride.
Guide
How Take Fleet works
6-step setup guide. Under 2 minutes from sign-up to first link.
Try it on your next call.
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