What Take Fleet does
Take Fleet gives small fleet operators a customer-facing tracking link they can text to their customers. The customer opens the link in any web browser and sees the driver's location, status, and ETA, with no app to install. Dispatchers keep their existing workflow; the tracking layer sits on top of whatever already runs.
The product targets four verticals: taxi companies, tow truck operators, roadside assistance providers, and shuttle services. The common thread is a dispatcher sending a single driver to a single customer who wants to know when the driver will arrive.
What Take Fleet does not do
Take Fleet is intentionally narrow. It is not a marketplace; it does not match customers to drivers and does not take a cut of any ride. It is not enterprise telematics; it does not do ELD, dashcam programs, or fuel diagnostics. It is not a full dispatch system, so operators keep whatever they already use for radio, phone, booking, billing, or motor-club work. And it is not a fleet maintenance platform; vehicle service, inspections, and parts management belong to other tools.
The result is a tracking-link layer that pairs cleanly with everything else: TowBook for tow back-office, Curb for taxi marketplace leads, Samsara for telematics compliance. Take Fleet adds what those tools do not emphasize and stays out of what they do well.
The product thinking
Most fleet software is built for compliance and analytics. Enterprise telematics platforms charge $30+/vehicle/month plus hardware so trucking companies can meet DOT ELD requirements and run dashcam safety programs. Last-mile delivery platforms charge $500+/month so e-commerce operations can optimize multi-stop routes.
Most small fleet operators (the local cab company, the two-truck tow shop, the independent roadside crew, the hotel shuttle service) have none of those needs. What they have is a customer on the phone asking where are you? every five minutes. The enterprise stack does not solve that problem; it solves adjacent problems at a price tier built for someone else.
The Take Fleet thesis is that there is a $99/month flat-rate gap between paper dispatch and enterprise telematics, and that the right product for that gap is a customer-facing tracking-link layer with no hardware, no app install, and no per-ride fees. The customer-facing experience matches what AAA members, Uber riders, and DoorDash customers already expect from any service that involves a vehicle coming to a location.
About Eli Foltyn
Eli Foltyn is the founder of Take Fleet. He writes the product, the dispatcher portal, the driver console, the customer tracking pages, and most of the content on this site. The product is intentionally small enough for one person to maintain so price can stay at $99/month flat without a layer of sales engineering between the operator and the product.
Founder contact: through the support form or via @takefleet on Instagram.
Where Take Fleet operates
United States only. Pricing is in US dollars, support hours align with US business hours, and SMS delivery works on US mobile networks. International expansion is not on the near-term roadmap; the US small-fleet market is large enough that focus matters more than breadth.
Reading list
The longer-form thinking behind the product lives on the blog. The current posts cover the psychology of why customers call dispatch, how independent tow shops compete with AAA, the $99 vs $500 pricing question, how driver-confirmed timestamps resolve billing disputes, and what taxi dispatch software actually costs in 2026.
For the technical setup, the how-it-works guide walks through the six steps from signup to first tracking link.